mobile solutions
If you don't have a mobile-friendly website then you're probably losing customers to the competition. A site that's optimized for mobile can be viewed easily on smaller screens like smartphones and tablets. Mobile-friendly sites pay off in two ways: users are more likely to be active when visiting the site and they are more likely to return to the site in the future.
A solid mobile commerce strategy emphasizes the importance of simply launching an effective, highly functional mobile storefront that's accessible from the widest variety of mobile devices. Daunting? Perhaps. But it's a non-negotiable requirement, given the exponential growth rates that are happening across almost all sectors.
Tablet usage will surpass desktop by 2015. It's important to create tablet-based websites to avoid driving users away and remain competitive. A tablet-friendly website can be built effectively with careful planning and a good understanding of user behavior. Tablet design emphasizes top-half content, for portrait and landscaping viewing and easy-touch navigation.
QR codes are readily generated. Taking consumers to a non-mobile-friendly site or your Facebook page doesn't cut it. Giving consumers a valuable reason to scan is essential. Working with experience is the key to providing value to consumers when you want to more than offer a coupon download. Be more creative!
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